Plants vs Brainrots (The game you likely haven't heard about) peaked at 3.3 million players on Saturday on Roblox 🌱🌱🌱

This 4-week-old game has racked up 198 million visits with 20-minute average sessions (at the time of writing). The core loop is simple - plant plants, grow them, destroy brainrot characters. Plants vs Zombies but with that some Roblox twists in it.

It's crazy how it exploded from basically nowhere, pulling a huge chunk of the Grow a Garden community along with it. Their Saturday peak happened during a live event (which is becoming the standard playbook for breakout games right now).

This success really highlights something about the algorithm right now, it seems laser-focused on rewarding games with insane Day 1 and Day 7 retention stats. Simple core loops are dominating. Games that need time to build - story-driven experiences, detailed worlds - are having a much harder time breaking through.

I believe that actually this might be pushing the platform younger when Roblox publicly wants to age up their audience. Sure, complex games like Rivals (330K CCU recently) prove it's still possible, but it's definitely getting harder for traditional games to be seen as worthwhile investment. It's not that developers on Roblox can't build these deeper games - they absolutely can - but they want to be successful, and right now this is what the algorithm demands.

As a developer though - there's never been a better time to build and launch. Games are literally going from zero to hundreds of thousands in revenue overnight 💰💰💰💰